Launching a new product and unsure about the demand? Pre-orders are an excellent strategy to gauge customer interest and make informed decisions about your inventory. With Rubric’s pre-order system, customers can commit to purchasing your merchandise ahead of its release without being immediately charged.
How pre-orders work
- List your pre-order item:
Create a listing for your product just like you would for an in-stock item. However, click on Create pre-order listing so your customers know it’s not immediately available. - Customer pre-payment:
When customers place an order for a pre-order item, they’ll enter their payment details as usual. The twist? Their cards aren’t charged right away. Instead, we authorize the amount to ensure the funds can be securely collected later. - Initiate the charge:
Once you decide it’s go-time for the product - maybe you’ve hit your pre-order goal or the inventory is ready - you let us know. We’ll then process the payments by charging the authorized amounts on the customers’ cards.
The Benefits: Pre-order listings minimize inventory risk, improve cash flow by securing sales upfront, and heighten community anticipation.
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